Tower Heist is an upcoming 2011 crime comedy film directed by Brett Ratner Produced by Imagine Entertainment, it is scheduled for release on November 4, 2011 by Universal Pictures.
When the hard-working staff of a Columbus Circle high-rise find out they have fallen victim to the Ponzi scheme of one of the tenants, a wealthy Wall Street businessman, they conspire to rob his penthouse residence.
Heist tower is a complex film, starring the likes of Ben Stiller, Casey Affleck, Eddie Muprhy, Matthew Broderick and Tea Leoni. It will be released in theaters on both sides of the pond during the first week of November, it is not fair, a film that would normally be too many ripples. Watch tower heist online.
But the United States, Universal Pictures film to use a pilot idea. And for those looking for signs of a shorter distance between the theater and back windows, this is one of the most prominent examples.
What are universal planning weeks, three after leaving the cinema, the film in a video on demand? This is a limited test; the film is available on Comcast's VOD service on a limited number of sites (Portland, Oregon, Georgia and Atlanta).
It will also attract a premium price, which cost $ 60 spectators, if they want to see this movie so soon. It 's almost four times more expensive than the new DVD release for some, like the Amazon. Basically it is a little 'how to buy a VHS copy of the new lease in the old days, it always pays three or four times the retail price of the end of the publication.
Universal plan is bold, sure, but it was not until well in all the movie channels. And it has reached the point that so far, four channels are threatening to boycott the film, if it goes ahead with his experience of the VSD.
The four chains - Cinemark USA, Galaxy Theatres, Theatres Regency Theatres eMagin - have joined the protest of several independent screens as well. Cinemark USA is a big name here now, controlling over 3800 screens. It can also be more to follow that suit.
It's a bit like the feud between Disney and Odeon Cinemas in the UK last year when it announced plans to release Tim Burton's Alice in Wonderland on the disk just thirteen weeks after its theatrical debut .
Only lots of last minute chatter led to the Odeon to withdraw its threats. But we wonder if Universal could have more of a fight on his hands here.
Our hypothesis is that this is not the bank's Tower Heist to be a huge financial success, but it must be permanent. Given the cast, and the location of the film, Universal would certainly be looking for a return of at least $ 70 million in its theatrical run, but if several chains back those who have threatened to boycott the film , while the studio may face a great financial success here. To paraphrase Robin Williams in Dead Poets Society, if it receives is bold.
It 'hard to see in many ways out of this, owners of Universal short film and engage in a game of who blinks first. It is not difficult to see a long game, if the universal plan is successful, and this may be, if it continues, one of the important moments in the evolution toward the sliding emissions while the film and a movie at home.
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